BoomBoat has been in business for 8 years now. As a system integrator, we've built a lot of software for leading Telecom and Financial companies. As a business that began with no external funding, the imperative has always been to generate revenue from satisfied customers and re-invest to improve our tools and capabilities. The experience gained on the front lines, delivering massive real-time enterprise solutions, has given us unique insight to approaches and solutions that create real and lasting value for enterprises. We have steadily re-invested our profits to create powerful tools for integration and web application creation.
Several years ago, we chose mobile web technology as our focus area for re-investment. We tested and developed numerous approaches that ultimately led to a deep conviction about the best ways to mobilise enterprise web applications. Our ShrinkRay offering is the embodiment of those convictions into a service and technology offering that is now gaining a lot of fans in the enterprise world.
PC-focused web applications and Mobile web applications are two very different things. ShrinkRay recognises this and provides a way to create one from the other. ShrinkRay also provides a way to create state-of-the-art mobile applications that fully leverage on-device capabilities such as location awareness, map services, Personal Information Managers (PIMs), and telephony services.
Stay tuned to this blog for regular updates as the ShrinkRay story unfolds.
Cheers,
Dave Dingle
Co-Founder, BoomBoat Inc.

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